“If I can make it here, I can make it anywhere,” one of the most memorable lines in Frank Sinatra’s 1944 song “New York, New York,” proves to be Spotify-perfect for Bigg’s legendary arrival in the Filipino city that never sleeps—Metro Manila. Not that the film or music may seem fitting for the brand’s former ‘diner’ positioning, but because in Manila, we’ll #MakeItBigg.
Bigg’s Diner—a world-class, three decade-old food service company sitting on top of South Luzon’s fast-casual dining category—is set to make waves in Manila’s dining scene as it opens its first store in the metro. As the brand gains popularity among younger audiences and strengthening further the loyalty of its regional fan base, it was only a matter of time for it to accept the invitation to dazzle a new demographic in a swanky cosmopolitan.
CEO Carlo Buenaflor, one of the scions of the original trio who started the business in 1983, believes that Manila, especially Quezon City is the perfect place for Bigg’s vision for exponential growth. Bringing the brand to a farther reach not only means increasing doors, but expanding the portfolio of its customers: cementing it as one of the country’s enduring home-grown brands. With a menu of classic moderately priced comfort food—chicken, burgers, sizzlers, and more—it seeks to attract young professionals and families looking for a rewarding upgrade from fast food.
Bigg’s comes in to respond to the call for simple rewards. Enjoy its famous Bigg’s Crispy Chicken™ for only Php99.00 or splurge with its best-selling Bigg’s Baby Back Ribs™ for only Php319.00. If you’re taking a square Instagram photo, you’d need to zoom out to perfectly frame a photo of the colossal Bigg’s Tower Burger™ for Php340.00 best paired with the classic Bigg’s Rock-n-Roll Iced Tea™ for only Php75.00. Classic favorites like the Bigg’s Pork Cordon Bleu™ (Php209.00), Bigg’s Tenderloin Tips™ (Php189.00), and the Bigg’s Louisiana Fish Creole™ (Php219.00) have gained cult followings over the years since their introduction. Bigg’s believes in rewarding everyone’s wins—be it grand or simple— because when one wins, we always #MakeItBigg.
Bigg’s is set to open in one of Quezon City’s top districts, SM City Fairview on November 8, 2019, with a vision to open more doors in Metro Manila. If it’s bent on dominating the thoroughfares of the country’s busiest, glitziest avenues, indeed, Bigg’s is making it big.
Photos from Bigg’s Facebook Page.